Estuardo Salazar - Mind-Link

What is Mind-Link?

Mind-Link is place where artists can showcase their catalog sonically and visually without the noise of friend requests, fakes news or random stories.

The Problem?

The lack of a music-based platform that caters to artist rather than the consumer.

Many social media platforms require the user to watch numerous adds before showing content and many prohibit the user from leaving the website if an artist wants to share a third party link.

The Team

Mind-Link was designed during the pandemic of 2020 and our field research was limited to desk research only - but it was a lot of fun! Everyday we learned from each other's creation process and every night it was a blast to work and jam over a period of sleepless zoom nights.

Where we started

We started by following a problem solving framework that provided us with guidance all the way from the beginning to the end of the process. (actually it never ends..)

1. Learn

Things we learned during our research

Competitive Audit

We did extensive research based on the most used music-based platforms used by artists and this is what we found:

Surveys

We also sent out our survey to all our artist friends and family.

2. Define

Users

Just like the Uber case, we have two types of users, Artist and Listeners.

Who is our User?

Now that we defined our users and the site map, we were able to focus on the the main needs of those Users. Meet Ozzy Hendrix our main user persona inspired by own self experiences as music producers and performing artists.

What does our user need?

Ozzy Hendrix needs a social media platform that functions as a hub to link all his social media, with a built in media player to showcase his work in high definition without the noise of friend requests or advertising in order to generate more views.

Often musicians measure their success by the amount of music being played, liked, or shared. The reach an artist has is key to their survival.

User Flows & Sitemap

The first thing we designed was a quick Low Definition user flow to help us visualize the concept - this was a fundamental stone in our design process.